I’m Aimee Adelmann, founder of A2A Consulting, a Pacific Northwest-based communications consultancy helping mission-driven organizations tell better stories, strengthen their voice, and connect people to work that matters.

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I believe the best way to inspire people to care about a mission is to show them the people behind it.

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I started A2A because I kept meeting people doing incredible, often difficult work and thinking, How do I help more people see them, understand them, and understand why what they do matters? I wanted to create a different kind of storytelling. One that doesn’t sugarcoat the work or settle for the polished version, but shows the people, passion, complexity, beauty, mess, and real impact behind a mission.

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Because every organization has stories worth telling. It might be the volunteer who keeps showing up, the person whose life has been changed, the employee who believes deeply in the work, the advocate pushing for change, or the community member whose experience offers a perspective others need to hear.

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These stories bring an organization’s work to life. They help people understand not just what an organization does, but who is doing the work, why they care, and why it matters.

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Why this work matters to me

That belief has shaped much of my career. For more than 15 years, I’ve worked across communications, healthcare, storytelling, education, and advocacy, helping organizations find the right words, stories, and creative ways to connect with the people they want to reach.

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My work has included strategic communications, media relations, advocacy campaigns, fundraising, and video storytelling. Along the way, I’ve had the opportunity to tell stories from many different perspectives: patients and families, donors and recipients, healthcare professionals, advocates,

volunteers, and the people working behind the scenes to create change.

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I also bring personal experience to this work. As a kidney transplant recipient, I know what it feels like to have your life intersect with a larger healthcare system and to have your story become part of something much bigger. That experience has shaped how I listen to people and how strongly I believe people should be seen as more than a diagnosis, statistic, outcome, or role.

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It has reinforced something I come back to again and again: People connect with people.

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What A2A does

A2A helps mission-driven organizations bring the humanity of their work to the forefront. Sometimes that means developing a communications strategy or helping an organization find its voice. Sometimes it means preparing someone for an interview, shaping a story for the media, creating a fundraising message, or turning a powerful personal experience into a video.

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The format may change, but the goal is the same: help people see the people behind the work and understand why it matters.

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Through A2A Consulting, I provide:
 

Strategic Communications

Clarifying your message, strengthening your voice, and helping you communicate with purpose.

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Storytelling

Finding and shaping the stories that help people understand the human impact behind your work.

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Media Relations

Developing compelling stories and messages that connect your organization with the right audiences and media opportunities.

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Video Production

Creating meaningful visual stories that allow people to see, hear, and connect with the people behind the mission.

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Advocacy Communications

Turning experiences, stories, and issues into messages that inform, influence, and inspire action.

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Fundraising Support

Using clear, compelling stories to communicate your impact and help people understand why their support matters.

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At the heart of all of it is a simple idea:

Your mission matters. The people behind it are what help others care.
A2A helps you show them.